Conferences WPQC The Journal

Online registration for the PSW Annual Meeting is now closed. Please call our office at 608.827.9200 to register or register onsite.

2017 PSW Annual Meeting

La Crosse Center300 Harborview Plaza,
La Crosse, WI 54601

Radisson Hotel La Crosse
200 Harborview Plaza
La Crosse, WI 54601

The PSW room block at the Radisson is closed. Rooms may still be available for select nights at the Radisson or at the other hotels listed below.

Radisson Hotel La Crosse
Click here to BOOK ONLINE

Additional Hotels near the La Crosse Center
Home2 Suites by Hilton La Crosse
210 Jay Street
La Crosse, WI 54601

Courtyard La Crosse Downtown/Mississippi Riverfront
500 Front Street South
La Crosse, WI 54601

Holiday Inn Hotel & Suites La Crosse – Downtown
200 Pearl St
La Crosse, WI 54601


Thursday, September 14
7:30 am – 4:15 pm  Immunization Delivery for Pharmacists – Day 1 (separate registration required; click link for more information)
4:30 pm 6:00 pm
Registration Open
5:00 pm – 7:00 pm
Welcome Reception
This casual reception provides all meeting attendees the opportunity to enjoy drinks, appetizers, and conversation with one another.
Golf outing is cancelled, tee off with us next year!


Friday, September 15
6:45 am – 5:30 pm
Registration Open
7:00 am – 8:00 am
Legislative Breakfast
Plan to attend this annual function and receive a quick briefing on important health policy issues. The breakfast will include a briefing from PSW Director of Public Affairs, Danielle Laurent, Laura Gutierrez, Secretary of the Wisconsin Department of Safety and Professional Services, and Senator Jennifer Shilling, Wisconsin State Senate Democratic Leader. 
7:30 am – 11:30 am Immunization Delivery for Pharmacists – Day 2 (separate registration required; click link for more information)
General Sessions - Friday  
8:30 am – 10:00 am Quadruple Aim: Addressing Physician Burnout with Team-Based Care Expansion
Eileen Barrett, MD, MPH, FACP
Regent, American College of Physicians, General Internist & Assistant Professor of Medicine, University of New Mexico Health Sciences Center, Albuquerque, NM

The "triple aim" has become a well-recognized framework of health care improvement - improving the patient experience, improving the health of populations, and reducing per capita costs of health care. Now organizations are looking at an additional factor - improving the work life of health care providers. This session will discuss the importance of this fourth aim and review the national dialogue surrounding health care provider burnout.

10:15 am – 11:30 am
Leadership and Influence: Building Skills for Practice Change
Sharon Murphy Enright, MBA

EnvisionChange Atlanta, GA

Building on the PSW Annual Meeting theme, “Inspiration Starts Here,” this session will focus on skill development for practice innovation implementation.

Luncheon Programming - Friday
11:30 am – 1:00 pm
Poster Session - click here to submit an abstract (due July 30)
11:30 am – 1:30 pm Exhibit Showcase & Lunch
11:30 am – 1:30 pm  Ambulatory Care Advisory Board (ACAB) Meeting (invitation only)
11:45 am – 12:45 pm Novo Nordisk Exhibit Theater- DUALing With Type 2 Diabetes: Xultophy 100/3.6
11:45 am – 12:45 pm Janssen Exhibit Theater- XARELTO Pivotal Trials and Recently Published Real World Evidence in NVAF & DVT/PE
1:30 pm – 4:30 pm Health-System Pharmacy Leadership Forum
* Ambulatory Care & Population Health Services for Health-System Efficiency
Tom Woller, MS, FASHP
Aurora Health Care, Milwaukee 

* Healthcare System Integration and Collaboration to Strengthen Antimicrobial Stewardship Efforts
Rachel Arfstrom, PharmD, BCPS; Sara Ausman, PharmD; Lynn Estes, PharmD; Kelsey Jensen, PharmD, BCPS; and Sarah Lessard, PharmD, BCPS
Mayo Clinic Health System, WI & MN
Clinically Intensive - Friday  
1:30 pm – 2:45 pm
Did I Do That? Guide to Drug Hypersensitivity
Jared Darveux, MD
Department Chair, Allergy and Immunology
Gundersen Health System, La Crosse

Shabnam Sahebi, MS, PharmD
Pharmacist, Drug Information Services
SSM Health Dean Medical Group, Madison

3:15 pm – 4:45 pm Leveraging Pharmacogenomics to Improve Patient Care 
Eric Matey, PharmD, BCACP
Pharmacogenomics - Center for Individualized Medicine
Medication Therapy Management 
Mayo Clinic Health System, Rochester, MN

Community Innovation - Friday
1:30 pm – 2:45 pm

Working in Wisconsin to Prevent Diabetes and its Complications: The Pharmacist's Opportunity with the National Diabetes Prevention Program
Pamela Geis, BA 
Health Promotion Specialist, Chronic Disease Prevention Program
Division of Public Health, Wisconsin Department of Health Services

3:15 pm – 4:45 pm Transforming Your Practice: Learning from 10 Years of WPQC
Michelle Farrell, PharmD, BCACP
Boscobel Pharmacy 
Gretchen Kunze, PharmD, BCPS
Pharmacy Lead, Cass Street Pharmacy Gundersen Health System 
Sean Gehrke, PharmD
UW Health Pharmacy Services - University Station
Danielle Collatz, PharmD
Pharmacist, Hy-Vee Pharmacy 
Concurrent Sessions - Friday  
1:30 pm – 2:45 pm Viva Farmacia! Basic Spanish Primer for Pharmacists
Robert Mueller, PharmD, BCPS
Assistant Professor of Pharmacy Practice
Concordia University Wisconsin School of Pharmacy, Mequon

Kajua Lor, PharmD, BCACP
Assistant Professor
, Interim Chair, Clinical Sciences & Practice Advancement 
Medical College of Wisconsin School of Pharmacy, Milwaukee

1:30 pm – 2:45 pm

Inclusion of Caregivers for Older Adult Patients (Senior Care)
Korey Kennelty, PharmD, MS, PhD 
Assistant Professor, Geriatrics Pharmacist
University of Iowa College of Pharmacy, Iowa City, IA
Meredith Frey  
PSW Executive Intern
Pharmacy Society of Wisconsin

2:45 pm – 3:15 pm Sponsored Break
3:15 pm – 4:45 pm Care at the End of Life: Clinical and Legal Considerations for Drug Therapy (Senior Care)
Paul Hutson, PharmD, BCOP
Professor, University of Wisconsin-Madison School of Pharmacy 
Networking - Friday  
4:00 pm – 6:00 pm
Ambulatory Care Advancement Coaching (ACAC) Kick-off Session (separate registration required; click here for more information)
4:45 pm – 5:45 pm Novartis Exhibit Theater Happy Hour
4:45 pm – 5:45 pm
Genentech Exhibit Theater Happy Hour
5:00 pm – 6:00 pm
Phi Delta Chi Reception
6:30 pm – 9:30 pm Friday Night Party - Shenanigans
Join us at Shenanigans for some family fun! Try climbing the rock wall, doing the ropes course, lazer tag, arcade games, human hampster balls, paintball, and much more! Dinner will be provided. This event is included in your full and Friday-only registration.


Saturday, September 16
6:15 am – 7:15 am Fun Run & Walk
Join your colleagues for a walk or run on a pre-planned course down the La Crosse river walk.
7:30 am – 5:15 pm Registration Open
General Sessions - Saturday
8:15 am – 9:15 am
Adultitis Strikes Back: How to Find Balance, Beat Burnout, and Work Happy
Jason Kotecki  
Escape Adulthood
He's back with the follow-up to "Curing Adultitis"! In this light-hearted but hard-hitting program, Jason will arm you with the fresh perspective you need to reclaim your passion and create a better harmony between work and home. With witty observations, humorous anecdotes, and real-world techniques, you will be inspired to live a richer, more balanced life.

9:30 am – 10:45 am 
Combating Antibiotic-Resistant Bacteria: A National Action Plan
Nasia Safdar, MD, PhD   
Associate Professor of Infectious Diseases, Hospital Epidemiologist
University of Wisconsin School of Medicine and Public Health

10:45 am – 11:15 am
PSW Membership Briefing
Michelle Farrell, PharmD, BCACP
PSW President
Celebrate 20 years of "one voice and one vision" for Wisconsin Pharmacy through this special event.

11:15 am – 11:45 am
Presidential Remarks
Nick Olson, PharmD, BCACP, AAHIVP
PSW President-Elect
Luncheon Programming - Saturday
12:00 pm – 1:00 pm
Sanofi Exhibit Theater
12:00 pm – 1:15 pm
PSW Adherence Competence Collaborative (PACC) Meeting (invitation only)
12:00 pm – 1:30 pm   
Concordia University Wisconsin School of Pharmacy Luncheon
12:00 pm – 1:30 pm   
Rosalind Franklin University of Medicine and Science Luncheon
12:00 pm – 1:30 pm   
University of Wisconsin-Madison School of Pharmacy Alumni Association Luncheon
12:00 pm – 1:30 pm
PSW TCT Pilot Study Check-in & Networking Session (invitation only)
1:35 pm – 4:30 pm
Student Session
Population Health: What Student Pharmacists Need to Know
Chris Barron, RPh
Executive Director- Population Health
Fort HealthCare, Fort Atkinson

Roundtable Discussions with Pharmacy Leaders
Clinically Intensive - Saturday
1:30 pm – 2:30 pm

Long-Acting Injectable Antipsychotics
Beth DeJongh, PharmD, BCPS, BCPP
Associate Professor of Pharmacy Practice 
Concordia University Wisconsin School of Pharmacy

2:45 pm – 3:45 pm
Alternatives to Benzodiazepines
Chelsie Heesch, PharmD, BCPP
Mental Health Clinical Pharmacist Specialist
Tomah VA Medical Center, Tomah

4:00 pm – 5:00 pm
So, You've Failed Your First SSRI- Now What?
Steven Shoyer, PharmD  
Clinical Pharmacy Specialist
Tomah VA Medical Center, Tomah

Community Innovation - Saturday
1:30 pm – 2:30 pm
Developing a Culturally Competent Practitioner
Ashley Lorenzen, PharmD, BCPS 
Assistant Professor
Concordia University Wisconsin School of Pharmacy, Mequon 

2:45 pm – 3:45 pm
Tools to Tackle Asthma Control: Prescribing Protocols and Collaborative Practice Agreements 
Dimmy Sokhal, PharmD
Hayat Pharmacy 

Erica Guetzlaff, PharmD
Group Health Cooperative of South Central Wisconsin

4:00 pm – 5:00 pm
Cold Turkey, E-cigarettes, Meds and More: Developing the Urge to Quit 
Amy Skora, BS, CHES 
Southern Regional Outreach Specialist, Center for Tobacco Research and Intervention (CTRI)
University of Wisconsin School of Medicine and Public Health
Concurrent Sessions - Saturday
1:30 pm – 2:30 pm

1:30 pm – 2:30 pm
Inhaler Technique - Considerations for the Geriatric Patient (Senior Care)
Tracey Head, PharmD, BCGP
Consulting and Clinical Pharmacist
Oakwood Pharmacy, Madison
Kelly Kempen, Student Pharmacist
Concordia University Wisconsin, School of Pharmacy 

1:30 pm – 2:30 pm
Ambulatory Care Networking Session

2:45 pm – 3:45 pm
Why is Marketing So Hard? Three Marketing Secrets Nobody Told You (Senior Care/Consultant Pharmacists)
Dana Zurbuchen, ACC, CPC 
Chief Transformationist and Marketing StrategistDZ + Associates

2:45 pm – 3:45 pm
Developing Breastfeeding Friendly Pharmacies
Amber France 
Nutrition & Lactation Program Supervisor, Wood County Health Department
Brook DesRivieres, PharmD, MS 
Director of Pharmacy, St. Michael's Hospital- Ascension, Stevens Point

2:45 pm – 3:45 pm

Ambulatory Pharmacists' EMR Documentation: Best Practices
Moderator: Julie Pawola, PharmD  
Clinical Pharmacist, Pharmacy Informatics, UW Health, Madison
Barry McClain, PharmD, MS
Manager, Pharmacy Information Systems, Aurora Health Care, Milwaukee
Kerry Goldrosen, PharmD  
Informatics Pharmacist, UW Health, Madison

4:00 pm – 5:00 pm
Antimicrobial Stewardship: Appropriate Use of Antibiotics in Dentistry
Forrest Beck, Student Pharmacist 
Concordia University Wisconsin, School of Pharmacy 
Ben Strobel, Student Dentist 
Marquette University School of Dentistry 
Networking - Saturday
4:00 pm – 5:15 pm

Independents Networking Session
During this structured networking time for owners and prospective owners, attendees will have the opportunity to talk about key topics in independent pharmacy practice.

4:30 pm – 5:30 pm

Wisconsin Residency Showcase
Wisconsin residency programs are invited to network with student pharmacists attending the conference during this showcase session. Table registration is free to Wisconsin residency programs as long as those staffing the program's table are registered for the full conference. Email intern@pswi.org to register your program.

5:00 pm – 6:00 pm Meeting of the Editorial Advisory Board - Journal of the Pharmacy Society of Wisconsin (invitation only)
6:30 pm – 10:00 pm President’s Reception & Awards Banquet 
Join us for Wisconsin Pharmacy's finest affair. This special event will recognize the outgoing Board members and officers and install those who will be serving the next term. It's also a time to honor the 2017 award recipients. In order to attend this event, students must add a banquet ticket to their student registration.

Sunday, September 17

9:00 am – 10:00 am Church Service
Janssen Exhibit Theater


Full Conference Fees

  Member Type
Aug 23
Aug 23
  PSW Member
$375 $435
  Pharmacist Non-Member
  PSW Tech Member
$195  $225
  Tech Non-Member
  (includes PSW membership)
  Pharmacy Student
$150 $185
  Resident/Grad Students
$260 $290

Daily Conference Fees

  Member Type
Aug 23
Aug 23
  PSW Member
$240 $270
  Pharmacist Non-Member
  PSW Tech Member
$115  $145
  Tech Non-Member
  (includes PSW membership)
  Pharmacy Student
$110 $140
  Resident/Grad Students
$160 $190

Click here to download the PDF Registration Form.

Click here to download the PSW App. Don't have a mobile device, use the PSW Web App.

Additional Material

PDF Annual Meeting Brochure

Click here to download the PSW App. Don't have a mobile device, use the PSW Web App

Click here to download the Poster Abstract Form.
Copyright © 2017 Pharmacy Society of Wisconsin. All rights reserved.
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