JUUL - New Vaping Device Appeals to Younger Target Audience
JUUL is the new popular vaping device showing up in high schools and colleges all over the US. The vaporizer is designed to look like a USB flash drive with removable parts that can be charged when plugged into a laptop. Like other vaporizers, there are options for fun flavors such as mango, crème brulee, and fruit medley as well as pods with concentrated amounts of nicotine. While vaping is not a new trend, JUUL not only has a sleek design, it is also accessible to younger audiences. A starter pack can be purchased online for only $49.99 and while it does require age and ID verification, buyers can lie about their age and use a prepaid debit card. The low cost, easy access, and high appeal of JUUL drives its popularity – even though 20 million JUUL-related products are produced each month, most stores can barely keep the product stocked. More information can be found here.
Court Orders Big Tobacco to Tell Truth Through Ad Campaign
You may see adds on major television networks and newspapers regarding the dangers of tobacco starting this weekend but the sponsors of them may surprise you. Federal courts have ruled after 11 years of appeals that major tobacco companies must tell the truth. The CDC says 480,000 Americans die from cigarette use each year and tobacco use results in $170 billion in direct medical costs and $156 billion in lost productivity and now the public will be made more aware of the dangers of smoking. The Justice Department’s efforts to counter the “decades of deception” started with a racketeering lawsuit in 1999 and while the US district judge ruled in 2006, opposition from the tobacco industry has attempted to delay the inevitable. The content of the ads and the frequency are court-mandated with over 50 newspapers involved and a minimum of five ads a week for a year on NBC, ABC, and CBS. Some of the messages that will be shared are listed below and you can find out more here.
- Cigarette companies control the impact and delivery of nicotine in many ways, including designing filters and selecting cigarette paper to maximize the ingestion of nicotine, adding ammonia to make the cigarette taste less harsh, and controlling the physical and chemical make-up of the tobacco blend.
- When you smoke, the nicotine actually changes the brain — that's why quitting is so hard.
- Secondhand smoke kills over 38,000 Americans each year.
- Secondhand smoke causes lung cancer and coronary heart disease in adults who do not smoke.
- Children exposed to secondhand smoke are at an increased risk for sudden infant death syndrome (SIDS), acute respiratory infections, ear problems, severe asthma, and reduced lung function.
- There is no safe level of exposure to secondhand smoke.
The Great American Smoke-Out
November 17th is The Great American Smoke-Out, developed by The American Cancer Society (ACS). Each year, The Great American Smoke-Out urges smokers to stop smoking for the entire day, encouraging them to quit permanently. ACS also urges non-smokers to use this day to encourage their friends and family to quit smoking, noting that quitting smoking has immediate and long-term benefits at any age. The ACS has many resources like flyers, posters, and quit cards for this event available on their website along with resources for smokers wanting to quit. ACS has also developed a guide of do’s and don’ts for people wanting to help a loved one quit such as respecting that the quitter is in charge, and to ask how you can help rather than offering advice. Once someone has made the decision to stop smoking, they can visit the ACS website for a countdown clock to their quit date and a craving stopper to distract their brain when they have a craving.
Understanding Tobacco Use in Our Communities
According to the 2016 DHS Annual Report on Tobacco, the rate of cigarette smoking among adults in Wisconsin dropped from 21% in 2011 to 17% in 2015, still equaling almost 1 million people smoking in Wisconsin. However, as tobacco use declines throughout the general population, greater gaps form between this number and disparate populations. While the average over the general population of Wisconsin has settled at 17%, the rate of smoking in African American populations was 36% and 41% in Native American populations in 2015.
Although the proportion of high schoolers who identify themselves as current smokers dropped from 10.7% in 2014 to 8.1% in 2016, the use of “smokeless” tobacco among teens in the state has increased by 67% from 2012 to 2014. There also has been a sharp increase in usage of e-cigarettes among youth from 7.9% to 13.3% in the same time frame. This number is especially concerning given that nearly 88% of Wisconsin youth think they probably would not or definitely would not try an e-cigarette if it did not have any flavor such as mint, candy, fruit, or chocolate.
Pharmacists can assist patients with quitting tobacco. Check out PSW’s Tobacco Cessation Pocket Toolkit and continue to follow PSW’s Tobacco Cessation Initiative Fast Fact Series for more resources and information.
Pharmacy-based Tobacco Cessation: What’s happening in Wisconsin?
Over the next year, PSW is embarking on a tobacco cessation initiative to develop and share new educational materials and tools to assist with implementing and expanding tobacco cessation services in your pharmacy practice.
But what’s currently happening in our pharmacies? We need your help to find out! Whether you are providing services regularly or have never provided tobacco cessation services, please fill out this survey. Finding will be used to better the tools created for you.
PSW Announces Tobacco Cessation Initiative
PSW is excited to announce the Tobacco Cessation Initiative! Over the next year, PSW will be developing and sharing new educational materials and tools to assist with implementing and expanding tobacco cessation services in your pharmacy practice. The Tobacco Cessation Initiative will also include a year-long Fast Facts series covering aspects of tobacco use, demographics, and evidence-based services for helping your patient quit tobacco. To kick off the Initiative, an educational session at the 2017 Annual Meeting titled, Cold Turkey, E-cigarettes, Meds and More: Developing the Urge to Quit, will be presented by the UW Center for Tobacco Research and Intervention (CTRI). To register and see the entirety of the educational programming at the Annual Meeting, click here (http://www.pswi.org/Education/2017-Annual-Meeting).